Kerotin is a self-care brand helping women successfully navigate change.

Women undergo many hair transitions throughout their lives: some intentional (e.g. stop coloring hair, transition to natural hair), some unintentional (e.g. hormonal changes, aging).

Our goal is to guide, educate and offer the best products to help all women achieve their self-care goals as they go through their journeys.

We are authentic: self-care and self confidence are unique for each woman. We strive to help you improve your self-confidence while staying true to your authentic self.

We offer solutions that work: our in-house laboratory and R&D team is relentless in developing the most effective formulations for your ever-evolving needs

We strive to understand your needs: we dedicate 20% of our marketing and R&D teams’ time to 1 on 1 conversations with our consumers and influencers.

We are quick to react to your feedback: our in-house laboratory is dedicated to quickly react to your feedback and to develop new formulations, faster than any other brand.

We believe there is no ‘one-size fits all’: we support your self-care routine so you don't have to adapt to a standard routine.

We are here for you: Kerotin’s network is here to educate, guide and help you thrive. Our team is always ready to discuss your needs over phone, email, or chat.