Purple Shampoo Purple Shampoo Purple Shampoo Purple Shampoo
Purple Shampoo
Purple Shampoo
Purple Shampoo
Purple Shampoo

Tones Brassiness

Purple Shampoo

26 reviews
$ 29

Tones Brassiness

Designed specifically for all shades of blonde, gray, and silver hair to eliminate unwanted brassiness. Its violet pigment counteract dull yellow tones while cleansing and protecting color. 

No Added: Silicones, Parabens, Sulfates or Sodium Chloride

Why It Works

Neutralizes Yellow & Brassy Tones
Enhances Shine & Color Vibrancy
Strengthens & Hydrates Strands
Key ingredients

Powered by clinically-inspired ingredients

Each ingredient is carefully selected to help neutralize brassiness, support hydration, and maintain brighter-looking hair.

Grapefruit Water

Grapefruit Water

Citrus paradisi

Helps hydrate, nourish, and enhance shine

Hydration Shine
Chamomile Extract

Chamomile Extract

Chamomilla recutita

Enhances blonde tones while soothing the scalp

Color Brightening Antioxidant
Coconut Oil

Coconut Oil

Cocos nucifera

Prevents moisture loss while nourishing and protecting the hair

Hydration Protection

Our Formula

A toning shampoo that helps neutralize brassiness while leaving hair feeling clean, soft, and refreshed.

Full ingredient list

Ingredients

Complete list of toning, hydrating, and color-protecting ingredients used in our formula

View full ingredients

Water, Sodium Lauryl Glucose Carboxylate, Lauryl Glucoside, Cocamidopropyl Betaine, D&C Violet, Glycerin, Coco-Glucoside, Glyceryl Oleate, Hydroxyethylcellulose, Purple Pigment, Glycol Distearate, Laureth-4, Grape Seed Extract, Chamomilla Recutita Flower Extract, DL-Panthenol, Potassium Sorbate, Fragrance, Citric Acid, Guar Gum, Coconut Oil

Formulated Without

Sulfates, Parabens, Silicones, Sodium Chloride, Mineral Oils, and Phthalates.

Suggested Use

Massage Kerotin Purple Shampoo through wet hair and scalp and let it sit for 3-5 minutes rather than rinsing out immediately. This gives the pigments time to perform, fighting brassy tones and enhancing the depth and dimension of your color.

To get the maximum benefits, follow with the Purple Conditioner.

FAQ

Frequently Asked Questions

Everything you need to know before you start.

Will this formula dry out my hair?

No. Unlike traditional toning shampoos, this formula combines pigments with conditioning agents to maintain hydration while correcting tone.

Does this make my hair purple?

No. When used as directed, it neutralizes yellow tones without leaving a purple tint.

How often should I use it for optimal results?

Use 1–3 times per week, depending on the level of brassiness and desired tone maintenance.

Can it be used on damaged or chemically treated hair?

Yes. The formula includes moisturizing and strengthening ingredients to help support hair integrity while toning.

How long should I leave it on for effective toning?

Leave on for at least 3 minutes. For more intense toning, it can be left slightly longer depending on your desired result.

Who is it for?

Ideal for those who want a product that removes yellowish and/or copper tones from the wires. If you have blonde, silver, or gray hair, this product is suitable for you, as over time the natural or bleached tone tends to oxidize, bringing unwanted tones. That's why Purple Shampoo is a great ally for your routine.

Can I use it with other Kerotin products?

Yes. For best results, follow with the Purple Conditioner and your regular care routine.

Customer Reviews
5.0 Based on 26 Reviews
5 ★
100% 
26
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Customer Photos
Purple Shampoo & Conditioner - Customer Photo From Cindy Morrissey i
Purple Shampoo - Customer Photo From BERNADETTE GASIORi
Purple Shampoo & Conditioner - Customer Photo From Judi Ehrlichi
Purple Shampoo & Conditioner - Customer Photo From My Melanoma Worldi
Purple Shampoo & Conditioner - Customer Photo From Lisa Phillipsi
Purple Shampoo & Conditioner - Customer Photo From Steviei
Purple Shampoo & Conditioner - Customer Photo From Steviei
Purple Shampoo & Conditioner - Customer Photo From Steviei
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CM
12/19/2021
Cindy M.
United States United States

Highly recommend

Really helped brightened my brassy color. Usually purple shampoos feel drying, this shampoo conditioner left my hair hydrated and shiny!

Kerotin Purple Mask Review
Was this helpful?  5    0
12/19/2021

Kerotin

Hi Cindy! Wow. Your hair looks amazing. We're so happy to see that. We’re glad you are pleased with the result.

BG
07/09/2021
BERNADETTE G.
United States United States

Purple shampoo

Great!! I love it! My hair never looked so good!

Kerotin Purple Mask Review
Was this helpful?  12    0
07/10/2021

Kerotin

Hi Bernadette Fantastic! We're happy that you're happy using our product. We wish you all the best on your hair journey!

JE
02/18/2021
Judi E.
United States United States

BEST Purple Shampoo

Wonderful products. I transitioned to silver hair from box-dyed dark brown hair this past year. I had the color bleached/matched this past August, which caused lots of yellowing and dryness. I have tried numerous purple shampoos, all recommended. Learned about these on YouTube. These products have been so gentle and amazing, and I couldn't be more pleased with my silver color now. They smell fantastic and leave my hair in the best condition. I have recommended to friends on FB and others with silver hair.

Kerotin Purple Mask Review
Was this helpful?  8    0
02/19/2021

Kerotin

Thank you so much for sharing Judi! We love your photos and we are so happy to be a part of your hair journey.

MM
10/29/2020
My M.
United States United States

Beach Blonde

I have used so many purple shampoo lines, but nothing comes close to Kerotin’s! Just one wash and my hair was, as blonde as the first day of coloring it! It’s shiny, soft and smells amazing. Anyone who needs to brighten up their hair...you can’t go wrong with the purple line of hair care products. Mask is a savior!

Kerotin Purple Mask Review
Was this helpful?  4    0
11/01/2020

Kerotin

Hi My Melanoma World There is nothing more rewarding than seeing a customer with positive feedback. Thank you so much for taking the time to share your experience with the product.

LP
09/30/2020
Lisa P.

Purple Shampoo and Conditioner

I’m loving the purple shampoo and conditioner My hair loves it the most!

Kerotin Purple Mask Review
Was this helpful?  5    0