Hair Growth

Keratin Freshening Line

171 reviews
$ 60 $ 79

Promote Growth & Target Hair Loss

The Freshening Line is uniquely designed to stimulate hair growth and prevent hair loss during your wash routine. Formulated with hair-strengthening properties such as Keratin and Biotin as well as key oils for hair growth such as Argan, Rosemary and Peppermint oil. This line improves hair follicle health, nourishing them with essential nutrients for growth and reduced hair loss. 

No Added: Silicones, Parabens, Sulfates or Sodium Chloride

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Why It Works

Strengthens & Rebuilds Strands
Unclogs & Refreshes Follicles
Prepares Hair for Growth Routine
Key ingredients

Powered by clinically-inspired ingredients

Each ingredient is selected for a clear purpose: stronger roots, healthier scalp, and visibly fuller-looking hair.

Hydrolyzed Keratin

Hydrolyzed Keratin

Improves hair's flexibility and elasticity

Repair Strength
Rosemary Leaf Extract

Rosemary Leaf Extract

Rosmarinus officinalis

Helps support a healthy scalp environment and promote stronger-looking hair

Scalp Support Hair Growth
Sea Kelp Extract

Sea Kelp Extract

Macrocystis pyrifera

Nourishes and fortifies hair and scalp

Scalp Health Strength

Our Formula

Combining refreshing botanicals, strengthening proteins, nutrient-rich oils, and clinically studied actives, the Freshening Line helps support scalp health, improve hair resilience, and promote fuller, stronger-looking hair over time.

Full ingredient list

Ingredients

Explore the growth-supporting botanicals, proteins, and conditioning actives behind our formulas.

View Full Ingredients

Shampoo: Water, Sodium Lauroamphoacetate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Lauramine Oxide, Coconut Oil, Glycerin, PEG-150 Distearate, Hydrolyzed Keratin Protein, Phenoxyethanol, Disodium EDTA, Hops Flowers Extract, Peppermint Oil, Rosemary Leaf Extract, Argan Oil, Biotin, Panthenol, Sea Kelp Extract, Vitamin E, Pomegranate Seed Oil, Apple Fruit Cell Culture Extract, Fragrance.

Conditioner: Water, Cetearyl Alcohol, Behentrimonium Methosulfate, Ceteareth-20, Cetyl Alcohol, Hydrolyzed Keratin Protein, Phenoxyethanol, Ethylhexylglycerin, Cetrimonium Chloride, Sunflower Seed Oil, Coconut Oil, Argan Oil, Panthenol, Silk Amino Acids, Sea Kelp Extract, Peppermint Oil, Avocado Oil, Rosemary Leaf Oil, Mango Seed Butter, Shea Butter, Meadowfoam Seed Oil, Pomegranate Seed Oil, Vitamin E, Hops Flowers Extract, Aloe Barbadensis Leaf Extract, Fragrance.

Mask: Water, Aloe Barbadensis Leaf Juice , Behentrimonium Methosulfate, PVP, Cetyl Alcohol, Caprylic/Capric Triglyceride, Polyurethane-14 (and) AMP Acrylates Copolymer, Argan Oil, Coconut Oil, Sunflower Oil, Olive Oil, Avocado Oil, Butylene Glycol (and) PPG-26-Buteth-26 (and) PEG-40 Hydrogenated Castor Oil (and) Apigenin (and) Oleanolic Acid (and) Biotinoyl Tripeptide-1, Rosemary Leaf Oil, Burdock Root Extract, Meadowfoam Oil, Pomegranate Seed Extract , Sea Kelp Extract, Hops Flower Extract, Hydrolyzed Keratin Protein, Silk Amino Acids, dl-Panthenol, Mango Seed Butter, Ceteareth-20, Vitamin E, Beeswax Hydroxypropyl Starch, Phosphate Cetrimonium Chloride, Eucalyptus Globulus Oil, Peppermint Oil, Fragrance, Phenoxyethanol, Ethylhexylglycerin.

Formulated Without

Sulfates, Parabens, Silicones, Sodium Chloride, Mineral Oils, Phthalates.

Suggested Use

Start by applying Freshening Shampoo to wet hair and gently massaging it into the scalp to create a rich lather. Rinse thoroughly and repeat if desired.

After cleansing, apply the Freshening Mask generously from mid-lengths to ends. Leave on for 15 minutes to deeply nourish and replenish moisture, then rinse thoroughly.

Finish with Freshening Conditioner to help seal in hydration and smooth the hair cuticle. Apply from mid-lengths to ends, leave on for 2 minutes, then rinse thoroughly.

FAQ

Frequently Asked Questions

Everything you need to know before you start.

Can I use the Freshening Line on all hair types?

Yes. The formulas are suitable for straight, wavy, curly, and coily hair textures and can be incorporated into most hair care routines.

Is this suitable for thinning hair?

Yes. The Freshening Line was specifically developed to support scalp health and healthier-looking hair growth.

Will it weigh down fine hair?

No. The conditioner and mask provide lightweight hydration designed to soften hair without sacrificing volume.

Is it Curly Girl Method friendly?

Yes. The formulas are free from sulfates and silicones and are marketed as CGM-friendly.

Is it safe for color-treated hair?

Yes. The line is color-safe and designed to cleanse without harsh sulfates.

How long does it take to see results?

Hair growth is gradual, but many users notice improvements in scalp cleanliness, softness, and manageability within the first few weeks of consistent use.

How often should I use the mask?

For best results, use the mask once or twice weekly in place of your regular conditioner, or follow with conditioner if your hair is particularly dry or damaged.

Customer Reviews
4.9 Based on 171 Reviews
5 ★
92% 
157
4 ★
7% 
12
3 ★
0% 
0
2 ★
1% 
1
1 ★
0% 
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SW
10/02/2024
Samuel W.
United States United States

Simply the best

I am a man, and I was never into shampoos. After many bad experiences, I found this brand. my hair was thin, always greasy and it was very weak. The shampoo is just perfect for me. It cleaned my hair without being so potent like others brands that literally burned my hair and damaged it, and instead it made stronger and finally my scalp doesn’t hurt or itch. My hair is never been healthier :)

Kerotin Keratin Freshening Shampoo Review
RT
11/20/2023
Rochelle T.
United States United States

Best in class

I love them. They are far superior to the over seven other products I have tried over the last 15 years. I would like the conditioner in a larger bottle and to be rewarded with easy-to-use travel sizes of the shampoo and cream rinse.

Kerotin Keratin Freshening Shampoo Review
11/21/2023

Kerotin

Wow! Thank you for sharing your experience with us and we love your hair, Rochelle!

JG
10/29/2023
Judy G.
United States United States

Love Kerotin

I have been using Kerotin for a year now and love the smell, feel and fullness it gives my hair. I recommend it to anyone looking for added volume to their hair.

Kerotin Keratin Freshening Shampoo Review
10/29/2023

Kerotin

Thank you for the kind words, Judy! We're delighted to hear that you are satisfied with our products. Keep us posted!

A Kerotin Customer
GC
03/19/2023
Grace C.
Canada Canada

Wonderful mask!

I've used this mask just once, today. It's already made a difference, my hair is so soft, shiny, and the tangles came out immediately! I'm definitely going to continue using this!

Kerotin Keratin Freshening Shampoo Review
03/20/2023

Kerotin

Hi Grace! Thank you for the wonderful feedback about our product. We wish you all the best on your hair journey!

EA
01/14/2023
Elsa A.
Sweden Sweden

Great products

I’ve had problems with my hair getting really oily one day after washing it. With these products I’m finally free from that, I can go a couple of days without washing my hair and it looks and smells lovely.

Kerotin Keratin Freshening Shampoo Review
01/17/2023

Kerotin

Hi Elsa! Thank you so much for taking the time to share your experience with the products. We are happy to be a part of your hair journey.