Here at Kerotin we heard many stories of women who struggle with damaged hair. Who hasn't asked their stylist for "a minor trim" and left the salon with hair at least 2 inches shorter?
"It is just too damaged. We need to trim more" - is what a stylist would say. Or, "stop coloring, try not to use your straightener so much - that will prevent damage".
Well, most women just don't want to stop coloring or styling!
We knew there had to be a better way. Hair becomes damaged because it is constantly being stripped of its own natural keratin (think of it as the building block of hair) and its natural oils. If you don't give hair back what it lost - it becomes even more fragile and prone to more damage.
To stop that cycle, we developed a routine here at Kerotin that combines not only the best products but also right discipline. Keep reading to learn our secret!